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      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1521436050448-UI9LPV6RJ7N0SQ3BBSP5/brandly.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1521435937718-DF256289367S3SUPIU3A/dg-thumbnail.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1521436406231-PTYVUWE1X0ZXXPCA7JS3/pasa-cover-image.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1521437939354-AGQJWV5WNQES8VH4SSZQ/navigator-800x533.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1521438698901-M1KW1K40RJEJXHYSD2YY/dog-800x533.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1521438640139-78AHT2GC7BQT00ONHB5I/clc.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/brandly</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1471230767486-R8OFO31SWKBKK1MKVCWK/interstitial-bg.jpg</image:loc>
      <image:title>Brandly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1470723998496-TCZO7BOKCQ46SUX9GDR6/brandly+home.png</image:loc>
      <image:title>Brandly - Marketing Site: Homepage</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/illustration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1456696378798-LSHEX6KY5QOZA7CYLIQO/image-asset.jpeg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1456696402387-VR2ESVZ49RIX307PLTD6/image-asset.jpeg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1456695674362-BKSRE4TH49QZYDFV0NCX/image-asset.jpeg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1456696166691-D8EYRRC36E8RW4X6Y73O/image-asset.jpeg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/marky</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1471231112420-REQZZ9IYSXJMDFJ4CTP4/Login-page-1920x1080-only-1-size-needed.jpg</image:loc>
      <image:title>Marky</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1521414346364-WDWA0L4THA6K2761KGFL/home+desktop+Promo+On+Copy+2%402x.png</image:loc>
      <image:title>Marky</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1470718129295-QHU5KBO95OECKQNV8RM8/home+D2.png</image:loc>
      <image:title>Marky</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1470632019453-MHN0VF7X388HAMZDGXN0/Redeem+landing+Page.png</image:loc>
      <image:title>Marky</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1470632098500-TLWP82G4M9AF9AGWPN7Q/Subscription+Flow+%28Enter+billing+info%29.png</image:loc>
      <image:title>Marky</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/tenant-energy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480879521195-1RW4NDRYKJOZOVG1ZR1U/Tenant-Energy-Optimization-Program.jpg</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480998070888-1HZQO7Y52L8D7RGDDXJD/Home+hero.jpg</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480998183695-05B77FG6S5XE2SD76H3E/Case+Studies+%28single%29.png</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480998183581-YFOEZIDDTQFQ35FVNQZ6/Process+step+1+%28menu+open%29.png</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480998183760-HZRCC67JMHXV2QSXP557/Process+step+1+%28mobile%29.png</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480998182509-MEOWLTG863VWVW2WEND1/Module+Case+Studies.jpg</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480998367068-8WWT3IFRYRGNOXG514A6/Calc.png</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480998182093-QVPLB6H3AKSSXFU8CBH2/Download+Form.png</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480900237038-UV78YACWG9TL7TJJQAG6/home+%28tablet%29.png</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480900283014-UTB9AXGLUI49OQAPFYAV/Case+Studies+%28tablet%29.png</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1480900310962-EOWKNPEABGI1PMX17N1A/how+to+use+%28tablet%29.png</image:loc>
      <image:title>Tenant Energy</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1521438838586-XUKXV32DE7MHVUT72OY4/whiteboard.jpg</image:loc>
      <image:title>Design Process</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/leadership-navigator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1490937837318-H337VRR69LNRA7QKRHW6/urbanland_32302932359.jpg</image:loc>
      <image:title>Navigator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1490937053708-XDZV40DYZGTVWC69G83G/image-asset.jpeg</image:loc>
      <image:title>Navigator</image:title>
      <image:caption>Clear value proposition and extension of brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1490937107898-89YDUNSXTN58YJ2E567H/image-asset.jpeg</image:loc>
      <image:title>Navigator</image:title>
      <image:caption>Users are presented with interactive questionnaire to be matched to opportunities relevant to their career goals, interests and location.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1490937252190-ZMHL10NEGHCINLU5BIOV/image-asset.jpeg</image:loc>
      <image:title>Navigator</image:title>
      <image:caption>Result set shown after questionairre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1490937672776-JZT3OYZWH54YZAVCPS2P/image-asset.jpeg</image:loc>
      <image:title>Navigator</image:title>
      <image:caption>Each opportunity is easily managed through a custom WordPress CMS experience harnessing a variety of taxonomies. Form tracking supported by Zendesk.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/digital-genius</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520386309546-B47QFVP5WNT1GVQEUK6O/shutterstock_379691755.jpg</image:loc>
      <image:title>Digital Genius</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520387501841-J4AKEPJK3OCMTU6JWH3K/Team+Bright+%28full+page%29+2.jpg</image:loc>
      <image:title>Digital Genius</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520387486177-6514D5SBYIVJ61R2A10J/ROI+Calculator+%28onload%29.jpg</image:loc>
      <image:title>Digital Genius</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520387101579-LZXHDZ1QREHJHAOKE3UW/digital-genius-overview%402X.png</image:loc>
      <image:title>Digital Genius</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520387180482-HVUJ3RDP0JPBN2XOC97Q/IMG_6613.JPG</image:loc>
      <image:title>Digital Genius</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/asian-art-museum</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535960561615-43KQ7PLV0G0UF1U9U8XU/AAM+Koret+Foundation+Korean+Gallery+2.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535612253267-FDICSSFNZFW2PMQVOU11/aam-persona-example.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535918271850-C9XY5LK69EV2H3JY28U5/old+system+architecture.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535921481116-T0XA0MP2Z3IVHJEO6HQP/new+system+architecture.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535615682164-T5MGTZMVEDAMXIWGV42V/Custom+Cortex+Media+Browser</image:loc>
      <image:title>Asian Art Museum - API Image Browser</image:title>
      <image:caption>A custom WordPress plugin was designed and built to allow content authors to source official museum images residing in an enterprise DAM called Cortex.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535613290329-3JH1VDIC7343KEGTV1A2/aam-taxonomies-at-example.png</image:loc>
      <image:title>Asian Art Museum</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535613515907-KCN3FX2240NEAMWTGG0P/aam-taxonomies-coggle-example.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535613112996-8QWO3V1QT4B9P1AYVMFY/aam-taskflow-example.png</image:loc>
      <image:title>Asian Art Museum</image:title>
      <image:caption>Task Flows were created for personas to frame content design assumptions and strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535930451895-L8CXAWBTJ7F3RW8HNEET/Calendar+home+wire+%402x.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535930559931-WV6ID93JU9R3EYGAV6MA/Calendar+home+final.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535931174985-V2GELN23UXP4NGPEPSYP/Event-Single-wire.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535931185899-1NWXOGU31X8L9P6LDD91/Event+single+final.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535931454866-3UU0DMCCTECFL3M972IF/Site+Search+wire.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535614351647-STIB0PJ3LU0IHNOGXZ3Y/Mobile+nav+search%402x.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535614345831-NKTZGTTD0YUKQCI7UVHE/Mobile+nav+search+autocomplete%402x.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535615022699-9ZSO8HD06KXMF7TB3NTX/Mobile+visit+user+backed%402x.png</image:loc>
      <image:title>Asian Art Museum - Global Mobile Visit Info</image:title>
      <image:caption>Through research we found it critical to surface key visit info details for mobile users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535616825980-TKVDKCYW4LLKJIN3ODDY/visit+info+solution%402x.png</image:loc>
      <image:title>Asian Art Museum - Global Visit Info</image:title>
      <image:caption>The global navigation was designed to include an easy access panel for key visit information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535932479493-T4JE9WURWBQJHODVUBKQ/Home+visit+band+notes.png</image:loc>
      <image:title>Asian Art Museum - Visit Imagery</image:title>
      <image:caption>Service design sprint lead us to displaying a key monument to remind new visitors they are almost to the front door.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535615482469-4OUQYUSOEZUIGBK3WNPF/Nav-1b+%281%29+Copy+3%402x.png</image:loc>
      <image:title>Asian Art Museum - Font size control</image:title>
      <image:caption>All design system components were stress tested to beautifully support small, medium and large text views.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1535961401623-VTRE5B60F0SGBRL1M633/Homepage+final.png</image:loc>
      <image:title>Asian Art Museum</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/benetech</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520385683369-NPMZ2Y5GO8VIRS8XIYHM/sAG_Key+Image+3of8+%284%29.jpg</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520346218946-OTMBQIGZX4AZ2VG8HG3M/Stylescape-1.png</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520347000896-KFHZO1PHDOEQB9ZIZJ6R/Home-1.jpg</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520347000267-PM5K9KAW79BN7MYA5I87/Our-Work.jpg</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520346995945-PI995B6E8N553VAWWECC/IMPACT+%28tablet%29.png</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520346996172-21EKC52NPDGBALU14MJA/Open+Menu.png</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520346943943-92FXVKWQOTD4TN5TR9XR/flow+%28funder%29.png</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520347002957-DF107RRKGW6Y97TCZ45R/-users.jpg</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1520386104501-RH2IRG0RSPZ84CDKH9G4/Landing+Page1.jpg</image:loc>
      <image:title>Benetech</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.paulgoins.com/brand-visual-refresh</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1774889412061-U6PLGMRXFJCC3MME5E94/case-study-zillow-hero.jpg</image:loc>
      <image:title>Zillow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/db1d3dc3-40fe-4586-ab0f-b48d8b0db853/case-study-zillow-before-after.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Before &amp; After (Refresh): A fragmented brand imprint suffering from inconsistent typography, dense layouts, and a utilitarian feel. Transformed into robust design token styles, instructive prototypes and guidelines for product builders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1ad12673-5dc3-4058-9019-576294992629/case-study-zillow-strategy.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Framing brand personality with psychological coherence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/2e8748df-19ae-4c28-93fc-fd702c281709/case-study-zillow-personality.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Creating shared language to articulate ‘how we present ourselves’ as a brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1774891081189-MVNN3AZYH8JUHBY8TDSU/case-study-zillow-attributes.jpg</image:loc>
      <image:title>Zillow</image:title>
      <image:caption>Using visual attributes to align on a new creative direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/1774891089481-G8ILIYITOJF5GWLIKG8Y/case-study-zillow-stylescapes.jpg</image:loc>
      <image:title>Zillow</image:title>
      <image:caption>Using visual attributes to align on a new creative direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/0aa97f95-823f-4d88-adeb-c2b47d4a21a1/case-study-zillow-before-after2.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Also, Zillow legacy look and feel was dated and not evoking the sense of high stakes trust required for users to consider transaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/bb07177e-528a-4e9b-8b38-6191a3977fbd/case-study-zillow-type1.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Establishing a fully responsive type grid for dynamic data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/99047165-f0b5-411b-b5b1-6bbc45c01aa5/case-study-zillow-type2.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Refreshed typography example specimens from documentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/21f2997c-4cd1-4fe2-be5f-8c00fe3e1e43/case-study-zillow-color1.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Expanding the palette to ensure WCAG "AA" compliance and seamless dark mode integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/f8cfbbd9-0c72-4082-8bdf-98074ebdc205/case-study-zillow-color2.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Refreshed color palette for email, web and native apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/7be4fb40-2828-4e1b-944e-9772655c1b69/case-study-zillow-steps.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/2cc9e063-d1d7-494c-826e-b29807b2c599/case-study-zillow-award.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Recognized with the 2024 ZxD Design Award of the Year for delivering the highest quality experiences at scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56822910e0327c1884fe0b31/c96c13de-5af5-4f83-a4d5-4ff01fa97f28/case-study-zillow-config.jpg</image:loc>
      <image:title>Zillow - Make it stand out</image:title>
      <image:caption>Visual Refresh featured at Figma’s Config Conference Keynote in 2024.</image:caption>
    </image:image>
  </url>
</urlset>

