7 design quotes for the month

  • “Expertise is the only valid basis for differentiating ourselves from the competition. Not personality. Not process. Not price."
  • “Businesses need employees who are engaged, not simply happy with their benefits package."
  • “Companies need to find out and articulate why they exist–beyond profits, and that is where brand building, business strategy, and design intersect."
  • "Don't brag about your knowledge of technology– technology is irrelevant because it's a given. Brag about the smart thing you are doing with it."
  • “As such, the concept of brand has moved from being thought of as nearly an addition to the offering, the logo on the product, to it's acceptance as a representation of the culture, knowledge, and vision that inspires and strategically guides that offering." 
  • “Our canvas size is unknown”
  • "This is a creative challenge not a challenge to creativity"

The evolving role and responsibility of 'designer'

Moving forward, the role of "Designer" will include growing emphasis and rigor on establishing meaning and accountability for decisions made. Emphasis will be on how we strategize both our success and failures as part of our process. How might we prove we are worth the budget? Layout design has been replaced by behavior design states and systems. Design is no longer a matter of appearance.