What's a User Experience Audit?

A UX audit is an analysis report involving a strategic design inventory exercise and documented list of critical design opportunities to improve a product's user experience. These 8 factors are important to consider. You can use tools such as Capian, Invision, or Google Docs to create and present annotated screenshots to support your reader's comprehension of the audit. Tip: Checkout PageMarker (Chrome Extension) for any easy way to circle, cross out and draw arrows quickly over the browser window before taking your screenshot.


1. Quantitative Data

  • What features or content might be a problem today according to analytics?

2. Qualitative Data

  • What heuristic or user-validated insights gan you gather to assess the current state of design?

3. Accessibility

  • Find out what WCAG standards does the client or organization need to abide by? 

4. Interactive Pain Points

  • What touchpoints are broken, confusing, difficult, etc.?

5. Information Architecture

  • Analyze your products' content to recommend action steps toward better ways to organize, surface, and tag all the information that's supports user journey and business goals.

6. Branding Violations

  • Assess the organization's brand styleguide to call out any ways in which the product breaks brand rules.

7. Performance

  • Run performance testing tools to identify steps to improve site speed and extended use.

8. Recommendations

  • Write actionable steps to resolve (or further investigate) those important product issues and opportunities you identified in the steps above.