Explore Pasadena

Pasadena Convention & Visitor's Bureau mobile application redesign.

PROJECT OVERVIEW

As lead designer for LION, I worked with Director of Marketing & Communications, Branding designer, and app engineers to create a native application for Pasadena travelers. Available on Android and iOS stores, the Explore Pasadena mobile app provides a helpful way for city visitors to find fun things to do in town based on their immediate location. The app is built on the Ionics framework and integrates with Google Translate, Google Maps API and WordPress. App features include Geo-targeted promotions, curated city guides, and a robust business directory (all managed seamlessly through the city's primary WordPress multisite).

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