CASE STUDIES
Zillow Visual Refresh
Strategic Design Lead, 2023–2026. Five designers, one brand and product identity. +19% homepage CTR. ZxD Award of the Year.
Brand Builder
Solo, 2026. A founder leaves with an identity they can defend, and a design.md. 350+ commits, 23 skill files.
Zillow CMS Design System
Pitched, led, and shipped the modular marketing CMS. 150+ pages in a month. The visual refresh later ran on it.
Asian Art Museum Digital Transformation
Lead UX and PM, three years. One CMS, first design system, WCAG AA. Sitemap reduced 30%.
Where I create impact
The work is the system, not the screen — the billing notice, the confirmation, the handoff. Then strategy, design, and engineering agree on done before anyone starts.
Fifteen years experience.
Creating clarity.
Building thoughtfully.
Leave the system better than I found it.
Let's build something better.
If you're building a new product, evolving an existing platform, or exploring how AI can reshape the way your team designs and delivers software, I'd love to talk.