CASE STUDIES
Zillow Visual Refresh
Strategic Design Lead, Brand Experience, 2023–2026. Directed five designers on the first unified brand and product identity in three years. Native pilots: +39% home-loan submissions, +19% homepage CTR. ZxD Award of the Year. Figma Config 2024.
Brand Builder
Solo, 2026. A founder describes the company and leaves with an identity they can defend, and a design.md an engineer can take. 350+ commits, 23 versioned skill files. The human stays on the hook for every irreversible decision.
Zillow CMS Design System
Pitched, led, and shipped the modular marketing CMS. 150+ responsive pages in a month. The visual refresh later wired its tokens into this same system.
Asian Art Museum Digital Transformation
Designing a digital ecosystem that connects physical environments with richer customer experiences.
Where I create impact
The work is the system, not the screen — the billing notice, the confirmation, the handoff. Then strategy, design, and engineering agree on done before anyone starts.
Fifteen years experience.
Creating clarity.
Building thoughtfully.
Leave the system better than I found it.
Let's build something better.
If you're building a new product, evolving an existing platform, or exploring how AI can reshape the way your team designs and delivers software, I'd love to talk.