Selected Work
Zillow Visual Refresh
Reimagining Zillow's product experience through a unified visual system.
Brand Builder
Exploring how AI can help founders create coherent brands, design systems, and digital experiences in minutes.
Museum Digital Transformation
Designing a digital ecosystem that connects physical environments with richer customer experiences.
My Approach
The best products aren't discovered through opinions—they're learned through exploration.
Frame the opportunity
Understand people, context, and business before deciding what to build.
Build to learn
Turn ideas into tangible experiences quickly through design, code, AI, and experimentation.
Learn continuously
Measure outcomes, reduce risk, and let evidence guide what comes next.
Where I Create Impact
My work typically focuses on:
Product experiences that simplify complex problems.
Design systems that improve quality, consistency, and velocity.
AI-powered workflows that help teams build better products faster.
Brand systems that create trust across every customer touchpoint.
Cross-functional alignment that transforms strategy into execution.
About
For more than 15 years I've helped organizations build products, design systems, and digital experiences that scale.
Today AI has brought me back to something I love most: building.
Create clarity. Build thoughtfully. Leave the system better than I found it.
Let's Build Something Better.
If you're building a new product, evolving an existing platform, or exploring how AI can reshape the way your team designs and delivers software, I'd love to talk.